L2 Clinic: Facebook, In-Depth

Description

In 2010, Facebook overtook Google as the most popular U.S destination on the Internet and started commanding the largest market share of online display ads in the U.S. With more than 500 million active global users sharing 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) every month, Facebook has become the default operating system of the Internet. With several major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy has become a critical part of brand marketing and connecting with consumers.

Format & Audience

Facebook, In-Depth is an intensive clinic that educates marketers and senior management on the world's largest social network. Held at NYU Stern, this full-day immersion features experts from Facebook, Buddy Media, and Mashable on the future of Facebook marketing and integration into overall brand strategy. Topics will also cover

• Best practices on branded Facebook pages
• Growing fans and followers
• Commerce and advertising

The objective is to give participants tactics, tools, and best practices for building and managing their presence on Facebook. The clinic is highly interactive and takes place in a classroom setting.

Speakers Full list of speakers to be announced

LAUREN INDVIK  Editor, Mashable

Lauren Indvik is the associate editor of marketing and media for Mashable, where she covers digital marketing news, the fashion industry and the evolving media landscape from Mashable’s New York headquarters. Lauren joined Mashable in March 2010 as assistant editor.

She also writes a monthly column on technology for Forbes, and freelances for a variety of fashion-related and scholarly publications. She has been quoted by The New York Times, the Associated Press, the Economist’s Intelligent Life and WWD. She has been a guest on CNN.com.

Before joining Mashable, Lauren led social media strategy and operations at financial news site TheStreet. She is a graduate of Dartmouth College, where she received her B.A. in English with Honors.

SCOTT GALLOWAY  Founder, L2

Scott is the founder of L2, a think tank for prestige brands, and Professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.

In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 100 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under age 40 “whose accomplishments have had impact on a global level.” Scott serves on the board of directors of Eddie Bauer, The New York Times Company, eco-America, and Berkeley’s Haas School of Business.

MICHAEL LAZEROW  CEO, Buddy Media

Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up. Michael’s first foray into entrepreneurship came with the founding of University Wire, an Associated Press-like network of more than 700 student-run newspapers that is now owned by CBS Corp. Building on his growing experience in the online space, Michael next founded GOLF.com, which was purchased by Time Warner’s Time Inc. division in January 2006. Michael is currently the chairman and CEO of Buddy Media, Inc., a New York-based company whose Facebook management system is used by global brands and agencies. Michael graduated from Northwestern University in Evanston, Ill. with a B.S. and M.S. in Journalism in 1996. He is a regular contributor to Advertising Age, MediaPost, Fortune and iMedia Connection, among other publications, and frequently is called upon to speak at industry events including the Monaco Media Forum, the Consumer Electronics Show, OMMA Global, Web 2.0 Expo and iMedia Brand Summit.

RYAN McGURK  Facebook

Ryan runs the National Sales Team at Facebook, and leads a team of people who work closely with luxury retailers to help them achieve success on the Facebook platform. Prior, he spent many years at NetSuite (an enterprise software company) in sales and marketing roles helping them grow from startup phase to expand internationally and launch an IPO. Ryan holds an MBA from MIT and a Bachelor's from the University of California Berkeley.  

MAUREEN MULLEN  L2

Maureen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

JEFF RAGOVIN  CRO, Buddy Media

Jeff has more than a decade of experience driving revenue and building expansive brand relationships at major technology and marketing firms. As Chief Revenue Officer, Jeff leads sales efforts that have resulted in eight out of the top ten global advertisers employing the Buddy Media Platform as their Facebook Management System of choice. Jeff has worked closely with Buddy Media’s team to grow revenue and guide brands in developing social media presences that are instrumental in growing their business. Since joining Buddy Media, Jeff has played a central role in guiding Buddy Media from a start-up into the premiere Facebook Management System in the world.

Prior to joining Buddy Media, Jeff lead global sales at Acronym Media, one of the largest search marketing agencies in the world, and Axciom (Nasdaq: ACXM) a global interactive marketing services firm, where he closed numerous key strategic accounts and grew the company’s revenue exponentially. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media.

DR. NITA ROLLINS  Futurist, Resource Interactive

As Futurist for Resource Interactive, the nation’s 4th ranked marketing agency according to Advertising Age, Nita identifies consumer, sociocultural and technological trends critical to digital brand marketing and ecommerce, and consults clients about their creative application to business objectives. She is a frequent speaker, and recently presented macrotrends impacting global retail to Belgian and Dutch retail executives and the Dutch Minister of Finance.

Before joining Resource Interactive, where she has also served as Director of Thought Leadership and Executive Director of Marketing, Nita was North American VP of Marketing Intelligence & Media Relations for Fitch, a WPPowned global brand design firm. Her articles have appeared in Design Management Journal, New Design (UK), Innovation: The IDSA Quarterly, Cinema Journal and Wide Angle, and her expert commentary in media outlets including The Wall Street Journal, Time, Business Week, US News & World Report, USA Today, and Women’s Wear Daily.

Nita is co-author of The Open Brand: When Push Comes to Pull in a Web-Made World, one of the first business books to redefine branding in terms of the social web, currently being used by over 20 Fortune 500 brands and introduced to 700 brand marketers at the 2010 Nestle Marketing Summit.

TAMARA ROSENBAUM  National Account Executive, Facebook

Tamara Rosenbaum is a national account executive at Facebook with a focus on fashion and luxury retail. Tamara consults with over 100 retailers on their overall marketing strategy and how to best leverage Facebook holistically.

Prior to Facebook, Tamara was a strategic account manager with CBS Interactive, building partnerships with key brands such as EA, Sony, and Xbox (Microsoft). Tamara holds a B.A. In Psychology from University of California, Santa Cruz.

JAMIE TEDFORD  Founder & CEO, Brand Networks

Jamie Tedford is Founder and CEO of Brand Networks, a leading Social Solutions company with its headquarters in Boston, MA and our Social Application Studio is in Rochester, NY. Our clients include Warner Brothers, AT&T, Diageo, and Monster.com to name a few. We’re proud to have been named a “Preferred Developer Consultant” by Facebook. Most recently, Brand Networks has been recognized as pioneers in the SoMo (Social-Mobile) frontier. Our GO promotions platform for Facebook Places powers innovative promotions for numerous leading brands including JetBlue’s Go Places application, aligning Facebook Places Check Ins with real True Blue points.

Prior to Brand Networks, Jamie was the SVP Media Innovation at Arnold Worldwide. He is also a founding Board Member of the Word of Mouth Marketing Association (WOMMA). Jamie is a frequent contributor to Marketing Daily, and his commentary on Social Media, Word of Mouth Marketing, and Advertising has been featured in the New York Times, on CNN and ABC News. He lives in Marblehead with his wife and three children.  

GABE ZICHERMANN  Entrepreneur & Author

Gabe Zichermann (b. 1974) is an entrepreneur, author, highly rated public speaker and gamification thought leader. He is the chair of the Gamification Summit and Workshops, and is co-author of the book “Game-Based Marketing” (Wiley, 2010) where he makes a compelling case for the use of games and game mechanics in everyday life, the web and business. Gabe is also a board member of StartOut.org and facilitator for the NYC chapter of the Founder Institute. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at http://Gamification.Co. 

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30 days of on-demand viewing included. Online viewing package: $200

Register here